CHARACTER WORLD - ESTABLISH CRAFTING DIVISION
Character World are the leading manufacturer and distributor of Licensed duvets, pillowcases and other textiles. MPM Consulting were engaged with in September 2016 to focus on, and develop, a new licensed Crafting division focusing on the niche metal die paper crafting segment
Formulated & executed a business plan that delivered:
• Distribution in Europe, Australia, USA & Canada
• Clear pricing structure FOB China and 3PL US
• Full range in the worlds largest US-based distributor with global reach
• Connected to and rolling-out to the US retail specialist chains
• Sales Agent network in the US
• Additional licenses acquired to build further market penetration
• Product development tailored to the consumer
• Margin & sales tracking towards business plan target
Formulated & executed a business plan that delivered:
• Distribution in Europe, Australia, USA & Canada
• Clear pricing structure FOB China and 3PL US
• Full range in the worlds largest US-based distributor with global reach
• Connected to and rolling-out to the US retail specialist chains
• Sales Agent network in the US
• Additional licenses acquired to build further market penetration
• Product development tailored to the consumer
• Margin & sales tracking towards business plan target
Established European distribution network for geeky, pop-culture non-food licensed products
• Established a European distribution network for a UK market-leading designer, manufacturer & supplier of geeky, pop-culture apparel & accessories
• Identified key distributors & retailers in primary EU territories establishing business that delivered 150% year on year growth
• Established sales agents in primary EU territories
• Acquired relevant licenses to further develop established channels & markets
• Identified key distributors & retailers in primary EU territories establishing business that delivered 150% year on year growth
• Established sales agents in primary EU territories
• Acquired relevant licenses to further develop established channels & markets
Developed licensing strategy & targets for European costume company
• Partners with a European costume company that identified a need to grow their business by license acquisition
• Segmented the market for them and established a shortlist of properties that would enable market entry at a different angle to incumbent competitors
• Presented & negotiated with prospective licensors
• Led the process to develop & deliver a range of costumes that aligned with the brand values & positioning of the costume company
• Segmented the market for them and established a shortlist of properties that would enable market entry at a different angle to incumbent competitors
• Presented & negotiated with prospective licensors
• Led the process to develop & deliver a range of costumes that aligned with the brand values & positioning of the costume company